Top 5 iOS Reference Apps in South Africa: Q2 2023

The second quarter of 2023 saw notable performances from the top 5 reference apps on iOS in South Africa. Below, we delve into the trends in weekly downloads, revenue, and active users for each app, as per data from Sensor Tower.

Picture Bird: Sound identifier experienced variable weekly revenue, peaking at approximately $685 in the week of April 24, before seeing a decline to $222 by mid-June. The app's downloads showed an initial upward trend, reaching 305 in the week of April 17, but later fluctuated, ending the quarter with 247 downloads. Active users peaked at 165 in mid-April, but experienced a slight dip, closing the quarter at 135.

Life Bible App maintained consistent weekly revenue, ranging between $317 and $592, with the highest revenue recorded in the last week of June. Download numbers were relatively low throughout the quarter, peaking at 20 in mid-April. Active users remained steady, fluctuating slightly around the mid-40s, ending with 35 active users in the final week of June.

Sasol eBirds Southern Africa showed a significant peak in revenue during the week of April 24, hitting $623. Downloads were erratic, with the highest number recorded at 60 in the same week, and active users data were not available for this app.

MyHeritage: Family Tree & DNA saw an upward trend in weekly revenue, peaking at $693 in late May. Weekly downloads were relatively stable, reaching their highest at 131 in early May. Active users increased steadily from 155 in late March to 240 in early May, before stabilizing around 180 by the end of June.

Tracks4Africa Guide experienced the highest revenue in the last week of June at $606, with a similar peak in downloads at 170 during the same period. Active user data were not available for this app.

For more insights and detailed data, visit Sensor Tower.